Paris-based label ,Y/PROJECT unveiled their AW19 MENSWEAR collection in the mystical Renaissance setting of the Santa Maria Novella Grand Cloister in Florence as a special guest of Pitti Uomo.
Creative Director Glenn Martens, known for his playful take on historical references, developed a high-concept show presented in darkness – flashlights handed out to guests at the show entrance as the only source of light gave a surreal mood to the moment.
The new collection is a celebration of the brand identity presented strong recognizable aesthetic codes, such as pop-up trousers and double-shoulder shirts, this season developed in a softer and more elegant manner. The pop-up and double-shoulder design features permeate through the tailored wardrobe, giving unexpected 3D effects to classic wool trousers and reinterpreting the formal tuxedo in the brand’s own conceptual language.
This season the collection follows the brand’s core concept of twisting gender stereotypes. The classic argyle sweater is wrapped into a printed layer of tulle, creating optical, quasi-psychedelic effects. The overlay wrapping technique developed in SS19 is revamped this season – graphic prints clash with archetypal pieces, like western shirts wrapped in floral overlays, conveying Y/PROJECT’s eclectic witty take on fashion.