Danish contemporary brand WOOD WOOD presented its Autumn/Winter 2022 collection at Copenhagen Fashion Week in an updated format, describing it as ‘a brand celebration’.
The collection, which marks the streetwear label’s 20th anniversary, was centred around creative vibrance and presented influences from hard-edged ‘90s rave, trance, and breakbeat. Unveiled in an all-black film studio, the pieces were accompanied by fast-paced universe of sounds produced by UK electronic ensemble, Overmono.
FASHION MEETS ART
This collection sees a collaboration with Tel-Aviv born Danish painter Tal R who reworked and applied his art to various pieces in the collection: a jacquard cardigan made from Italian yarn, a relaxed-fit boiler suit for women and a two-piece set for men in a black wash, featuring laser-engraved artwork by Tal R. The artwork further applied to a nylon patch oversized bomber in a vintage-like silhouette: a nod to WOOD WOOD’s streetwear traditions with embroidered patches on the rear.
Technical accessories and outerwear styles added a traditional sportswear element with contemporary adjustments. A Quilo eco-tech jacket is a seasonal menswear addition constructed in Japanese ripstop fabric with RDS-certified down. Completing the collection was the brand’s statement Helena jacket – for women- in dark-brown shearling leather completes the collection, making for a standout silhouette.
This season, WOOD WOOD’s brand celebration for Autumn/Winter 2022 represented the label’s viable community ties whilst simultaneously sending a clear message of what awaits ahead: more collaborations and even more attitude-filled ventures. Previous collaborators count global brands such as Barbour, Timberland, LEGO and Disney, as well as a multitude of artists, photographers, designers and musicians.
Co-founders Karl-Oskar Olsen and Brian SS Jensen continue to define the brand’s vision and the development of accessible, contemporary streetwear. This season’s celebration represented the label’s viable community ties whilst simultaneously sending a clear message of what awaits ahead: more collaborations and even more attitude-filled ventures as their cultural presence remains a persistent element within the brand universe.
“WOOD WOOD is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”.
– Karl-Oskar Olsen, Co-founder
