Contemporary brand What We Wear marked its official first anniversary with a celebration of football culture and a 90’s sportswear vibe: matching sets, utility vests, tracksuits and jerseys.
In the SS19 collection, presented at London Fashion Week Men’s, emerging designer Tinie Tempah showcased an evolution of combining experiences from everyday life with a luxury sportswear aesthetic, offering functionality and simplicity to the modern-day British man (or woman, a we saw on the catwalk). With a signature sporty aesthetic, it wasn’t surprising that Tinie Tempah chose this year’s World Cup games as inspiration for this season’s collection, sharing the same purpose through entertainment in skill, technicality and individuality.
The inspiration was not solely based on the sport and the iconic players but the English casuals subculture and lifestyle around football culture and the football fans which all share the same beliefs and attitudes about clothes, music and most importantly camaraderie.
The collection looked very uniform-esque, paying close attention to the 70’s – 90’s era with patterns including inserts of side-stripe appearing on the inside seams of trousers and down the back of jackets, teamed with a combination of both subtle and bold innovative references of country flags, rooted from the primary palette: red, blue and yellow, khaki, black, grey, navy and also neon orange. We also saw hardware featuring on jacket cuffs as zips to add an edgy vibe.
The fabrics included nylons and coated cotton with standout pieces such as waistcoats and tie-die jumpers and eye-catching leather look rain hoodies in pale pastel blue and striking yellow.
Bridging the gap between London and the Netherlands, the brand double-Dutched on collaborations with Amsterdam-based brands, Daily Paper and Filling Pieces with authentic, ready-to-wear garments and accessories. Uniquely-designed footwear completed the looks- a visual rendition of the triple brands fused for a friendly-match.
With the designer walking for his bow with his bulldog, this was the perfect show to bring LFWM to a close.
