RAHUL MISHRA presented a Spring/Summer 2020 collection at the setting of Palais de Tokyo at Paris Fashion Week. The collection was inspired by the reality of modern living – where the cloths are a mirror to the concept of the planet growth and personalisation of the living space.
The brand is based on the ideas of sustainability that present fashion as a tool to create participation and empower the craft community. As a design house that works on the philosophy of the 3 E’s – Environment, Employment and Empowerment, the aim is to look at luxury from the lens of participation and not just consumption.
Lightweight trenches and floor-grazing skirts appear alongside exquisite dresses with hand- embroideries flowers on tulles and delicate organza. The brand’s artisanal approach to embroidery was reimagined for this collection where certain pieces have taken more than 3400 human hours of hand cutting and hand embroidering.
“It feels more important now than ever for us to reiterate our focus on slow fashion, on adding lasting value to clothes that tell a story while building a socially sustainable model that empowers the strong craft community of rural India” – stated the show notes.
Elegant Jewellery pieces are in collaboration with luxury diamond brand – Zoya – presenting vegetal references and raw floral elements, fitting beautifully with the clothes. Extending from similar themes, the jewels add a new dimension of modernity and charm to the garments, in line with the brand in terms of minimalism and design.