Superstar designer Pam Hogg has done it again and presented another brilliant, playful and bold SS18 collection at London Fashion Week for Fashion Scout. The show was packed as always, with front row including stars of the moment like Capital FM DJ and former model Lisa Snowdon and Made In Chelsea’s Sophie Hermann alongside long-time friends Nick Cave and Paul Simonon (The Clash).
The collection this season was called ‘innocence’ but was anything but, just like we expected from the Scottish designer. The presentation started with innocent childish music as a background to pieces like jumpsuit bodies in sheer translucent mesh, pom poms and ruffles in pastel colours and frilled masks.
While the music changed, so did the looks that became bolder, with materials like Lycra, lace and PVC dominating the catwalk. Looks were super feminine, revealing, and figure-hugging which is known to be the designer’s signature, just like the evident pop art inspiration in her designs. we saw pieces such as vinyl leather bodysuits multicoloured and metallic and mesh jumpsuits with two-star shapes on the model’s chests. Extravagant collars and extremely deep-cut necklines are also reoccurring features in Pam Hoggs’ designs and were also apparent in this season’s collection, creating unusual silhouettes.
To end this bright and beautiful collection, soundtrack playing The Cure’s ‘Friday I’m In Love’ accompanied the finale. Actress Ellie Rae Winstone walked in the colour-of- now pink lace patterned PVC signature coat, followed by topless Brazilian-British Model, Alice Dellal, walking the runway with Pam Hogg. Dellal wore an exposing semi-transparent matching PVC skirt and jacket with Hogg looking stunning as always in a millennial pink PVC jacket with oversized pockets and platform boots.