Beijing born designer Masha Ma, presented the AW19 collection for her brand MASHAMA at Paris fashion week examining the world from a new perspective.
This season, the designer continues to explore multiple cuts and asymmetries, adding knitted fabrics, scarves and suits to the collection. Silhouettes are tighter on the body, moving forward from last season’s oversized designs. Featuring fitted shirts and feminine lace evening dresses to highlight the elegance and sensuality of the female figure.
It was a beautiful display of fuchsia silks, jade Azalea printed knits and leopard print faux fur creating a surreal but life-like scene. The fabrics used in some of the outerwear pieces are made from recycled plastic bottles, using the ‘REPREVE’ technology.
Masha Ma studied fashion at Central Saint Martins in London, and also worked at Alexander McQueen. She established her own brand MASHAMA in 2011, and currently lives between Paris and Shanghai.
The idea behind her collection this season was the exploration of the self. A wonder where truth lies beyond the appearance, especially the complex emotions of women and establishing her individual identity.

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION

Photograph: Gio Staiano for NOWFASHION