Scandinavian Fashion House J.Lindeberg, presented their AW 2019 collection ’Future Archive’ by Creative Director Jens Werner at Copenhagen Fashion Week. Werner’s aesthetics is becoming quite familiar to the CPHFW crowd as this is J.Lindeberg’s third time presenting in Copenhagen in less than a year.
The collection is the perfect mix between sport and fashion – meant to be worn on the golf course, the ski slopes, walking the streets, the office and everywhere between home and the gym. The purpose is to present the future sportswear – a blend of sophistication, tailored lines with comfortable and technical fabrics.
Like in previous seasons Werner plays with contradictions – business and casual, archive and future, tradition and tech, wide and slim. Items from the commercial J.Lindeberg AW 2019 collection were slightly adapted to fit the catwalk – different colours and fabrics, elongated arms, slightly different silhouettes – mixed with customized show pieces produced in Stockholm, Italy and Portugal.
The name of the collection connects to Werner’s mission for the brand- keep building on the past and future story but at the same time daring to move forward into the unknown and the new – while simultaneously bringing along favourite memories from the past. This season, Jens Werner and his team created a a journey which features some of JL’s most iconic models and features paired with new and progressive designs.
“With AW19 we continue on the development of the brands’ story, past and future, showing reinterpreted iconic fits and silhouettes from various seasons from the past, paired with new innovative designs. In the process of refining anything, we realize that, while there are things to hold on to, there are also things we have to let go of and move on from. Considering what holds something still, what makes it steady, what drives it forward. This is relevant to many things, including JL, a brand of 20 years, in a process refining and evolving. This collection is a starting point of releasing, reinterpreting our DNA and certain classics. Taking the best, evolving it now for the future and letting go of the rest.
It’s like the feeling you have for your favourite pieces, the things you would never leave behind, things that you love and always carry and associate with something safe. And about the clash of that – the worn out, stretched, peeled sweaters, natural fibers, luxury yarns — with innovative, technical, machine-made waterproof jackets, man-made fibers, bonded layers, taped seams, which brings it into the future – the unknown”, explains Werner.
Silhouettes for both men and women were mostly oversized, with a feel of comfort easiness to every single design. Colours were a combination of muted black and white with red, bright yellow, different shades of blue and teal.
A special attention was given to the knitted styles in the collection as Werner has a long-term passion for knitwear. The pieces are partly hand-made and partly machine made and, adding even more personality and character to the range, with worn-out and soft but technical, engineered products in order to meet the innovative, highly functional gear in the collection.
“My mum and my grandmother were both knitting for me and my brother when we were kid” explains Werner. Who grew up in a small town in the South of Germany.
‘The part I recall most is the handmade socks. They were high, almost reaching the knees. And when I started thinking about this season’s theme, I thought of childhood favourites, a safety blanket, memories, souvenirs, dreams of something bigger, and unknown, outer space, things that you could only try to imagine, and hope to ever reach or see or experience. And I think of the socks my mum made. The collection includes 12 pairs of handmade chunky socks in various colours, and the JL and bridge logo branding, which are actually knitted by hand, by my own dear mum” Werner continues.
In this collection, J.Lindeberg has also collaborated with Susie J. Horgan, who is a personal friend of Jens’ and a creator and author of the book “Punk Love”, which features her images from the early 80 ́s of some of the most iconic punk musicians in the world. Parts of Susie ́s archive, photos and artwork, are printed on 8 t-shirts, 4 shirts, 5 sweaters and 4 skateboards in the JL catwalks collections to honor her and the work she has done.
“As a heritage brand, founded in 1996 in Stockholm, covering a wide range of product categories, and different concepts, Ski, Golf and Fashion, it is more important than it has ever been before to take a step towards an individual point of view. Creating and shaping a brand from the inside, and organically with friends, relationships that matter and that are meaningful. This was the starting point for the collaboration with Susie J. Horgan, integrating her photography that portraits the start of the punk movement in Washington D.C., 1980s, says Werner.
shop online: J.Lindeberg