‘Pull in Emergency’ is the title of the Spring Summer 19 collection by House of Holland presented at London Fashion Week.
After ‘growing up‘ last season, the House of Holland woman is now a busy career girl on the go, forced to do her makeup on the tube. The show was a homage to the busy life of this busy modern woman and her wardrobe, designed for the hectic pace of everyday life. the collection takes heavy references from elevated urban sportswear and multifunctional garments, and designed to encourage interpretation and expression through layering and juxtaposition.
Models walked the runway with wet hair, just as if they have ran out of the house in a rush. ‘Out of Order’ graphics featured across oversized sweatshirts, swimwear and accessories – direct tube reference – a collaboration with New York artist Andrew Brischler.
Key elements included lightweight tailoring in technical ripstop fabric and printed shell suiting, statement denim and Swarovski Crystals which gives an ombre effect on silk organza evening wear. Parachute parkas create a functional, trans-seasonal look and laced sandals created with Grenson, completed the looks.
A capsule collection of vaping accessories in partnership with Vype are styled throughout and include a neck pouch, body harness and cross body bag. Bright acidic colour pops of neon pink, oranges and blue are used to reflect a notion of panic and urgency, but designer Henry Holland never forgets his sense of humour. the SS19 collection is an explosion of colourful ready-to-wear cloths presenting a busy woman with a playful attitude and a strong sense of individuality.