This season, innovative Norwegian fashion house Holzweiler dedicated their entire SS19 collection presented at Copenhagen Fashion Week, to the warm Norwegian Summer.
“We find the Norwegian summer very exotic and different from the rest of the world,” says co-founder Susanne Holzweiler. “To us it’s all about being with friends and family; gatherings at the cabin,hiking in mountains, music festivals and warm summer nights in the city. Which is why we have created a collection we want to see on our friends and families.”
In addition to a warm and vivd colour palette drawn from the Norwegian archipelago and materials inspired by mosquito nets and tents, the collection was accompanied by a shorty story written by the Norwegian poet Alexander Fallo, who has captured the collection and the topic in his own words – embroidered on white t-shirts. The story was also printed in a little booklet given to everyone at the show, with the poet himself reading the story as the models walked down the runway.
“what day is it today who knows
who wants to know we have friends wine
The colour palette moved from the shore with different nuances of blue, green and mint to the warmer yellow, peach and pink inspired by late sunsets. A hint of neon from life jackets, army green from mountain gears, and garments customised to be part of every little outdoor adventure.
“To me this collection is all about the sense of freedom you feel during summer. Life is easier, but the thoughts so deep and meaningful” said Maria Skappel Holzweiler, Creative Director.