For the Fall/Winter 2020 collection presented at Milan Fashion Week, GENNY’s Creative Director Sara Cavazza Facchini begins with the memory of the Orient Express, still today the epitome of a legendary journey.
Since the times of Agatha Christie, these carriages have been a personal luxury with their sumptuous yet modern fabrics.Sara Cavazza Facchini travels to the farthest East and explores oriental textiles with an evocative but precise style. All the women’s business jackets are tailored to leave a feminine allure but also to astonish with couture details.
The Genny woman alternates between diva and business woman – whether she wears Art Deco brooches as fasteners, adornedwith Suzanne Belperron-style buttons, or shows off braided rope necklaces with special Swarovski crystals. Her favourite garment is the elegant one-piece jumpsuit, designed for those who want to enhance their silhouette by day as well as evening. Also the tie becomes like a silk pendant embroidered with black and white floral patterns. The Prince of Wales checks, pinstripes and herringbones are softened with cuff bags, and the silks have Japanese flower and bud motifs.
The precious jacquards reflect mythological scenes from Asian Empires, or use metallic weaves to outline petals and graphic marks on the new kimono coats. The obi belts become bows, cross-ties, and knots to make each look original. Like the gloves that extend to the elbows but are wide, loose and dramatic.
Amidst the pure whiteness of the icy white, jade green or quartz pink, there are also beiges and sand colours as well as dressesin burgundy lamé or graphite and gold.
Special attention goes to fabrics such as sustainable wools (created with Tencel and jojoba), either recycled or natural. The silk is organic and GOTS certified, i.e. compliant with the Global Organic Textile Standard. Even the denim undergoes a dyeing process that reduces water waste and does not harm the environment.
Finally, the use of Alcantara gives an effect of eco-friendly suede, given the intrinsic qualities of the material. A journey that leaves the usual “railroad tracks” of dressing to chart new trajectories of graceful femininity, flattering proportions and subtle exoticism. With the closing thought of hope and good luck given by the Asian fortune cookies, dedicated to fashion show guests and to all the people of China.