Designers Fyodor Podgorny and Golan Frydman presented Fyodor Golan‘s Spring Summer 2020 Pantastic collection at London Fashion week.
Each look in the collecting features a combination of identities referencing both historical and modern day icons. The designers took their inspirations from influences as varied as Marie Antoinette and ‘Amadeus’ film by Milos Forman. The Bedroom was also an integral inspiration this season with blankets and pillows turning into hybrid accessories and negligee slip dresses turning into pleated evening gowns.
‘We explored the idea of Pansexuality – the attraction towards a person regardless of their gender identity. This served as a battle against uniformity and underlined the expression of individuality of each model in the show’ the designers explained.
Previously collaborating with My Little Pony, the Power Puff Girls and MTV– this season they brought their fantasy approach to the collection with references to the Troll Dolls mixing it with their own signature style of vivid colours and trademark sportswear.
A move towards zero-waste is now a firm part of the production process for Fyodor Golan. Even the accessories represented the dualities of purpose and gender norms presenting a range of up-cycled chunky platform sandals created in collaboration with shoe designer Kat Maconie, known for her bold and playful designs.
“Every element of the season had to go through both our hands, this gave the collection a focus on craft with multiple connection points and an overload of references, we aimed to put across as empowering, individualistic and optimistic. Like a visual treasure for the mind.” – Fyodor Golan