Designer of The Month
Ella Levy, created a unique all-white collection inspired by the city where she works, lives and loves ~ Tel-Aviv.
The collection is named after ‘The White City’ in central Tel Aviv, Israel – the home to the largest concentration of Bauhaus buildings and a UNESCO World Cultural. One of the main features of the white city buildings is their functional design -the buildings are adapted to the residential plan, which explains the clean, simple clean lines, straight or round, with no symmetry or unnecessary decorations. Most of the buildings are coated in white – which is where the name comes from.
The White Collection continues along the lines of these elements. ‘These clean lines are the basis of the creative process’ explains Ella. ‘The asymmetrical, simplicity and cleanliness, with an emphasis on developing my unique shapes and lines, creates a functional design that combines strong, feminine and colourful cuts portraying both peacefulness and strength’.
As a part of the creative process, the collection was photographed in the streets of the white city, all in black and white to ‘quiet down’ any background noises and let the colorfulness of the white fabrics stand out through the disorder and messiness of this busy, central city.
The materials Ella uses are different – from natural fabrics – such as silk or special nets woven from silk threads creating a wild look that undermines the subtle cuts, to viscose, linen and mixed durable fabrics. The designs are all ageless, emphasizing the ideal customer of the brand: the designs are created for a strong, self-assured woman who appreciates comfort and high fashion, radiating enviable feminine energy and confidence.
The Tel-Aviv based designer graduated with honors from The Concept Academy of Design in Tel-Aviv. She is mostly inspired by her favourite designers Ann Demeulmeester and Alexander McQueen. ‘Each one of them, in his own way, follows his own truth and creativity in an uncompromising way, regardless of the changing trends. you can really feel their soul in every collection’ she says.
Her label Ella Levy was established in 2012 creating a unique combination of classic yet edgy designs. She is known for her chic, minimal silhouettes, creating timeless pieces that soon became a favourite amongst fashionistas and celebrities in Tel-Aviv.
Ella Levy’s designs are available in her boutique studio in Tel Aviv, online and within selected stores nationwide.
Visit Ella Levy
Images by Orit Pnini