DB BERDAN X SMILEY showcased their SS20 Collection during London Fashion Week. DB BERDAN are a young and sharp London based urban lux brand, launched by the matriarchal Turkish designers Beg Berdan and Deniz Berdan. The collections focused genderless clothing and the eradication of heteronormativity, aiming to unite a community of like-minded individuals, that are not defined by sex, race or gender.
Self-Love Club, the the name of the collection, has a subtle meaning as it takes the male dominating sports clubs and turns them into a gender-inclusive activity, hence the slogan “Racing for equality”. The notion of ‘self-love’ challenges everyone to love themselves and to embrace each other’s differences in these “invisible battles”.
DB BERDAN SS20 collection tributes to the super incredible LGBTQ+ people in the sports industry such as Greg Louganis, Stella Walsh and many others. Self-Love Club collection consists of silhouettes inspired by the late 80’s and early 90’s hip hop and rave cultures. Bold colours, oversized tie-dye denim hoodies and joggers that turn into shorts, cotton 80’s bat sleeved button-up shirts, basketball shorts that turn into skirts, all incorporated in a statement-making collection, made out of authentic environmentally friendly prints created by DB Berdan.
DB BERDAN showcased their SS20 collection in collaboration with Smiley. Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories.