London based brand Cottweiler was selected to be the first British brand to present a runway show at Seoul Fashion Week as a part of an exchange program supporting emerging designers between British Fashion Council (BFC) and Seoul Design Foundation. The show marks the first time an international brand was scheduled alongside the domestic designers on the SFW show schedule.
The partnership was launched last year when Seoul Fashion Week funded the London debut of Korean menswear designers Blindness at London Fashion Week Men’s in June 2018 and PUSHBUTTON showcased their SS19 collection at London Fashion Week in September 2018.
Founded in 2012 by designers Ben Cottrell and Matthew Dainty, Cottweiler is concept led brand with a focus on fabrication and fit. They gained notoriety for their immersive show presentations staged in institutions including The Natural History Museum and the ICA. The designers were semi finalists forthe 2016 LVMH Prize and winners of the 2017 International Woolmark Prize.
This season they specifically challenged the traditional male dress codes and ideas. Featuring the signature technical separates and tailored tracksuits – alongside sweatshirts, polo shirts and mostly sportswear influenced pieces.
Using a diversity of exquisite fabrics and innovative textiles: velvet, silk, hand-dyed merino wool and mohair appliques. Colour palette was mostly dark, with all-white silhouettes and varieties of green.
‘We are very grateful to be given the opportunity by the BFC and Seoul Fashion Week to present our work to a wider audience and connect to our already growing fan base in South Korea. This will be our first venture outside of London Fashion Week and for it to be in a city that embraces cutting edge style like no other is an exciting prospect.” – Matthew Dainty and Ben Cottrell, Cottweiler
Cottweiler is stocked in many respected stores including: Dover Street Market, MatchesFashion, Printemps and Opening Ceremony. They are also stocked at over 17 stores across Asia including Corso Como Shanghai, Galeries Lafayette Beijing, Isetan Tokyo and Addicted Seoul.
*Images courtesy of ⓒ Seoul Fashion Week*