This season Bobby Abley invites you to join him in Bobbyland – a place which is every bit as colourful and vibrant as you’d expect from the London-based designer.
The designer is known for using pop classics, usually children’s favourites, and reinventing them as menswear pieces. In his AW18 collection, presented at London Fashion Week Men’s he was inspired by popular culture using colourful characters from the world of Warner Bros Looney Tunes – including Road Runner, Sylvester and Speedy Gonzales – and even Tweety was embroidered on a bright yellow sweater and a pair of fluffy gray dungarees paid homage to Bugs Bunny.
Colour and texture are key to the collection, with brightly-hued oversized plaid shirts and pleated tailored trousers, and knitwear splicing Looney Tunes graphics in clashing tones. Outerwear includes faux fur trimmed padded bomber jackets and roomy parkas in neoprene and mohair adorned with jewels. A signature Tweety Pie sweatshirt is embellished with hand-applied marabou, and fluffy Bugs Bunny inspired dungarees are worn with a bunny ears bandana and gold grill.
Looks are topped off with baseball caps and bucket hats trimmed with braided tassels and shells, while duffle bags coordinate in fabrics from the collection. Bobbyland; Where Everyone is Welcome.