This season, for AW18 Blood Brother explores the instant lifestyle promised to us by the omnipotent force that is Camelot & The National Lottery.
Reflecting on the ‘loaded expectancy’ of the current generation, the lottery provides a get-rich-quick escape plan in an era defined by instant gratification. Exploring the theme of quick wins and ‘loadsamoney’, Blood Brother looks at the sinister side of immediate excess with all the vulgarity and overindulgence that comes with it.
Taking inspiration from a lifestyle of excess, the collection presented at London Fashion Week Men’s references 80’s ski wear, exotic animals and the ultimate ‘new money’ style icons – the gangsters. Diamond quilted puffas and ski suits in Rolex green and metallic gold, gives a nod to luxury Chesterfield sofas, whilst oversized ski salopettes and chalet knits in chenille wool complete the apres-ski look. The theme of garish luxury is realised in clashing animal faux furs and snakeskin prints that are in perfect contrast to the menacing simplicity of the leather ‘gangster fit’ coats. Repeat print Swarovski crystal embellishment across crisp white denim and luxurious tracksuits reflect the outlook of those with a penchant for life in the fast lane.
Graphic prints are still a key feature of the Blood Brother style, featuring scratch cards, player receipts and symbols of ostentatious success such as the ‘Hot Tub Club’ and ‘Money Bags’. Satin suit pieces in retro jewel colours, featuring the ultimate extravagance – a pet tiger, paying homage to the depressing faded opulence of Las Vegas.
Blood Brother continue their line of accessories, updating the popular cross body bag with drawstring pouch detailing and adding larger sizes of ‘stash-cash’ kit bags. Scarves, hats and socks are all reimagined for the season in sulphur yellows and knitted golds. Blood Brother has partnered again this season with Cutler & Gross, presenting a selection of glasses from the archive collection with a focus on vintage frames in translucent and coloured lenses for a retro feel.
The brand have worked exclusively alongside luxury international shoe brand Jimmy Choo, featuring four styles including fur lined slip-ons and military style boots in black patent leather in addition to soft leather trainers in fresh whites, deep burgundy and black.
Blood Brother Fall Winter 2018
London Menswear Fashion Week