The most loved aesthetic in Denmark must be the drape fashion, which defines the relaxed, no nonsense minimalist sense of Danish Style.
Having said that, Bitte Kai Rand will be your go to brand for gentle draping as well as high quality knitwear. The well known label makes a returns to the Copenhagen Fashion Week catwalk after a break with a collection that pays tribute to the four elements that we are surrounded by: Water, Earth, Fire and Air, interpreted in the collection into a beautiful mix of patterns and colours – from earthy tones to an array of baby pinks, fuchsia and blue, teamed with saddles or trainers with neon laces to support the relaxed look and feel of the garments.
Being around for many years, the brand has definitely made a comeback to the Danish fashion scene and is moving away from becoming too safe, pushing to deliver a classic yet fresh collection with a unique twist.
“Because we have been on the track for a long time, it does not mean that we are standing on the platform and watching the fashion trail pass by. We are – and must be – an active, creative player in the industry” says CEO Michael Rand about the return of the brand to the fashion scene. The new collection was created with the new generation of consumers in mind, presenting the brand to a new crowd as well as their dedicated customers.
With this perfect mix of high quality fabrics, chic designs with a unique voice that are extremely wearable and a completely fresh at the same time, we are looking forward to see what Bitte Kai Rand will bring us next.