From the outside, it seemed like an ordinary underground car park. Later we found out that this car park, just opposite the Houses of Parliament was used for the 60’s classic TV series “the prisoner”. An interesting fact that together with an electric mix of artists, celebrities and media which attended the event made this presentation much more interesting. Walking into the Belstaff presentation for their AW15 collection “ton-up-boys” we first saw a line of motorcycles on the walkways and then we were greeted by models in a 50’s diner setting, which was a usual hang out for the ton up boys. A live rock band played in the background and models were hanging out: relaxing in chairs, drinking pints of Guinness and interacting with the crowd. The authenticity of the whole scenery only made the cloths stand out more.
Belstaff put their own iconic mark on the ton up boys look, taking this inspiration and giving it a 21st century twist- adding elements of wax cotton riding kit, with military surplus garments -strong threads in Belstaff’s heritage. Leather was a key feature of the collection, heavily studded leather jackets and ribbed leather trousers, with a 50’s touch in white socks that were styled on the models, often finished with a mohair jumper which came in an array of creams, blue and pale greys and a cotton turtle neck – a staple piece in the Belstaff collection. We also saw all-in-one red or monochrome biker suits that were paired with shearling lapelled leather jackets, with the Belstaff branding across the chest.
Everything played together perfectly, from the leather pieces to the soundtrack. The presentation had an undeniably British twist to it – which was a fine celebration to the brands British heritage and showed us that British style and biker Jacket can go well together. If there is a brand that can prove that it must be Belstaff.