Contemporary Tokyo-based brand AURALEE Fall & Winter 2020 Men’s and Women’s collections presented at Paris Fashion Week Men’s convey a spirit of modernity and authenticity. Founder and designer Ryota Iwai created clean and pure lines this season, and silhouettes are outlined with relaxed sophistication. Reality is approached with an attitude of fresh dynamism: Wardrobe staples for the everyday are infused with a breezy, airy charm. Practicality rhymes with subtlety and lightness; proportions are well-balanced; shapes have a gentle presence—poised, honest, confident.
Outerwear is light for easy layering: City coats are cut with svelte precision; hooded coats are given a cool laid-back vibe. Classic blazers have an informal, relaxed allure; boxy jackets look comfortably roomy.
For women, dresses come in many appealing options: ankle-grazing shirt-dresses; belted tunics; long sleeveless dresses. Knitwear is supple and gently protective. For a touch of eccentricity, cashmere sweaters and matching trousers are splashed with multi-coloured dye painting. This painterly effect is one of the collection’s highlights, giving shirts and trousers a cool, artsy vibe.
The colour palette is painterly and delicate: Heather beige; heather grey; light pink; heather charcoal; écru; lime yellow. As always with AURALEE, fabrics – exclusively sourced in Japan – are as luxurious as can be: Airy wool; precious and warm alpaca; fluffy knit; soft quilting and padding; smooth leather. Highlighting AURALEE’s commitment to sustainable choices, organic cashmere, organic wool and also recycled cashmere, recycled wool and recycled polyester are used in the collection. High-quality fabrications are aligned with a responsible attitude: Today, elegance and comfort must come with an honest conscience.
