This season for her AW18 Danish designer Astrid Andersen is inspired by Buffalo-era London and the fundamental influence it has had on her own design aesthetic.
The collection is a celebration of a movement that has dared her to be braver and not to accept the conventional as standard. Fittingly showing during London Fashion Week Men’s, these references are a direct link to why London remains the home of Astrid Andersen’s creativity, rooted in the street, the real and the unpretentious. A mash-up between the decadent and the rave – Astrid creates a relatable and fun approach to extravagance through the visual language synonymous with the brand.
In true homage to the legacy of the era of Buffalo youth, Astrid Andersen works with iconic imagery from the 80s integrated into the collection – original shots by photographer Mark Lebon of Jeny Howorth styled by Caroline Baker – all three defining in their own right. Their diversity has always, and continues to inspire fashion and for Astrid Andersen it is an honour to use this images in testament to their pure commitment to inspire.
The collection was created from a mind-set seeking fun and adventure, Putting aside order and convention allowing the designer to let intuition be the guiding principle at the heart of this season’s development. cowboy hats were a staple look throughout the show and fabrics were eclectic and enticing from colourful silk jacquard, custom printed silks and technical puffer fabrications through to more unexpected tweeds, tartans and glitter organza. As ever the thread throughout the collection as with all of Astrid Andersen’s work – comfort at the centre of everything, creating effortless yet fine-tuned designs.
Astrid Andersen incorporates womenswear looks into this seasons menswear show as a preview of her forthcoming full womenswear collection and emphasising the importance of a genderless approach to fashion. The full womenswear range will be shown in Astrid Andersen’s native Denmark during Copenhagen Fashion Week.
