Hong Kong based brand ANAÏS JOURDEN presented their SS20 collection at Paris Fashion Week.
The feminine collection was a celebration of frills, sheer and shiny fabrics while designer Anais Mak is sending us back to school “Staged as a secret rendez-vous , The Big Night Our on-the-go girl-club is ready to bolt” expressed the show notes.
Her models are presented as the the belles of the ball wearing their hearts on their chests, awkward and glamorous at the same time, with super long sleeves, mini dresses, heavy cardigans, metallic polka dots and animal-pattern puffers glazed in lace.
The heart motif carries on with heart-shaped earrings, melted from deep-black and scarlet metal. The dominating colours are gold, silver and shiny shades of blue and green. The collection is fun and eccentric, staying true to the brand’s notion of dressing up that is more about twisting the codes of the classic feminine look than breaking them.