This season it was all about the statement dresses and the daring cuts. ROTATE BIRGER CHRISTENSEN presented their glamorous SS20 collection at Copenhagen Fashion Week – a response to Creative Directors’ Jeanette Madse & Thora Valdimars musings on the gaps in their own wardrobe.

These are the pieces that Thora and Jeanette dream of having – based on a vision to celebrate everyday glamour and have lots of fun. Both the collection and the setting it was presented in embody this vision.

Inspired by the eighties show girls, the show setting took everyday glamour to the next level.  A sparkling circus tent filled with glitter, glam and disco balls emphasized the true meaning of #makeitrotate. The guests were served candy-floss, champagne and popcorn and ROTATE logo belts were gifted to everyone.

Silhouettes were inspired by antique pattern books with 50’s fashion, updated with daring hemlines, untraditional fabrics and beautiful flower prints. Paradise ocean blue colours and shimmering coral metallics dominate the collection, juxtaposed with raw denim and soft jacquards.

For the ROTATE SS20 collection we have worked with classic shapes that we love from the 50’s, however we have modernized them with different elements such as daring materials, new lengths and modern details. We really had a fun time designing this collection, and we hope people will feel the same way when wearing the pieces” –  Jeanette Madse & Thora Valdimars.

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 - Photograph: Hugo Jozwicki

RROTATE Birger Christensen SS20 – Photograph: Hugo Jozwicki