Japanese designer Maiko Kurogouchi presented the Spring Summer 2020 collection entitled EMBRACE – for her brand Mame Kurogouchi at Paris Fashion Week.

This season the collection casts a light on clothes as a source of protection, delving into the history and traditions of Japanese wrapping. Shimmering fringes trickling down sleeves celebrate the hazy memories of times long past. The full spectrum of greens is created by hallucinatory sunny days. PVC bags are covered with a multitude of fringes, like greenery slowly overgrowing architectural structures.

The Tokyo-based designer draws inspiration from the unwitting nobility of found objects; in the singular beauty of everyday objects elevating through the art of wrapping. The collection expresses the philosophy behind the traditional art of packaging: “The art of wrapping is to wrap your heart”.

Light-as-air layers, cocooning silhouettes, rich fabrics and artisanal finishes are rewriting the code of contemporary beauty. Knitwear and dresses come with sheer fabrics panels in a direct homage to Japanese traditional packaging – a wearable version of wagashi – the traditional Japanese confections. The boldly curved silhouettes are delivered in a fresh, delicate palette and suggestive shadows while Mame Kurogouchi’s original sandals appear in summery mesh fabrics of delicate beige and green.

Complementing the collection are impeccably delicate heels – in black, navy suede and white – created in collaboration with Italian heritage house Tod’s. Their elegant silhouette is the result of a shared vision of craftsmanship – the perfect marriage between Italian craftsmanship and Japanese design.

Mame Kurogouchi SS20. Photograph: Shoji Fujii

EMBRACE. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Clothes as a source of protection. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Light-as-air layers. Mame Kurogouchi SS20. Photograph: Shoji Fujii

PVC bags covered with fringes. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Artisanal finishes. Photograph: Shoji Fujii

Rewriting the code of contemporary beauty. Mame Kurogouchi SS20. Photograph: Shoji Fujii

The art of wrapping is to wrap your heart. Mame Kurogouchi SS20. Photograph: Shoji Fujii

A fresh, delicate palette. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Rich fabrics. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Full spectrum of greens. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Delicate heels in collaboration with Tod’s. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Japanese wrapping. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Cocooning silhouettes. Mame Kurogouchi SS20. Photograph: Shoji Fujii

A direct homage to Japanese traditional packaging. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Boldly curved silhouettes. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Dresses with sheer fabrics panel. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Shimmering fringes. Mame Kurogouchi SS20. Photograph: Shoji Fujii

Celebrating the memories of times long past. Mame Kurogouchi SS20. Photograph: Shoji Fujii