Designer to watch: Louis Gabriel Nouchi  

Debuting this season at Paris Fashion Week Men’s, Parisian designer Louis Gabriel Nouchi presented a collection inspired by Yukio Mishima’s book ‘The Temple of The Golden Pavilion‘. The book tells a story of a monk, so obsessed by the beauty of his temple that he burned it down. This book makes the reader reflect on the notion of beauty in a world in crisis. 

The designer interprets the emotional story through mixing delicate and harsh fabrics – Gold silks, precious and delicate, are balanced by aggressive treatments on denim or Jersey materials, such as Bleaching or overdyed fabric.  

The loose cuts reminiscent of the kimonos, enveloping the body to reveal the sensuality of the space between the skin and the fabric, becoming a zone of mysterious, sublimated by the movement.

A selection of activewear, made in collaboration with French label Damart combines sensitivity and functionality, offering a contemporary wardrobe and highlighting the relationship between the body and sportswear.

The print motives of large flowers, placed randomly, intensify a dramatic beauty which forces us to face the daily violence of the world around us. 

Designer Louis-Gabriel Nouchi founded his label in 2017 in Paris. It offers a distinctly contemporary wardrobe – a hybrid between classic tailoring and sportswear inspired by literature, art and Japanese culture.

As many other brnads lately, LGN refuses to be constrained by traditional gender norms, rebeling against the rules and encouraging both their pieces and customers to cross the male-female divide.

Focusing primarily on knitwear and jersey, LGN provides a futuristic insight at the edge of premium elegance, counterculture and grunge, working with the best fabrics and exclusively produce with French and Italian factories. 

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Louis Gabriel Nouchi SS19.

Designer Louis Gabriel Nouchi at his SS19 catwalk show. Paris Fashion Week Men’s