This season, designer Henry Holland, best known for his colourful and quirky statement designs, takes his brand in a new direction. Stepping back from his usual approach the designer presented a more grown-up collection for House of Holland‘s AW18 at London Fashion Week.

Having said that, the brand’s bold personality was very much there with a display of florals, tartan and camouflage – these motifs all a nod to the brand’s 10 year archive, identifying key moments from House of Holland’s history.
Other key elements included tailoring in British wools, colour-pop shearling varsity outwear, and printed woven silk dresses and separates. Sweats, track suiting, jersey and denim underpin the formal styles to create a fresh approach to ageless, city dressing.

The collection composed of 20 styles and was designed to encourage interpretation and expression through layering and pairing. Each style can be seen in three iterations, creating a point of difference within the same piece.

At the end of the show, Henry Holland followed the models wearing a red hoodie with the words “I love my job” – proving with this collection that he really does. This season he created a more grown-up collection, that maybe was just a bit less fun to watch than his previous ones, but much more precise in creating everything the house of Holland woman needs to reinvigorate and rejuvenate her trusted, everyday pieces.

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photographer: Mitchell Sams.

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photographer: Mitchell Sams.

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

House of Holland AW18. Photograph: Mitchell Sams

Henry Holland “I love my job” Photograph: Mitchell Sams