Scottish-born designer, illustrator and radical creative Charles Jeffrey LOVERBOY presented his label’s SS20 Menswear & Womenswear collection ‘Mind’s Instructions’ at London’s historic British Library as a part of London Fashion Week Men’s. This season the show deals in intricate thinking and feeling; over-burdened hearts and minds.

‘I’ve been following
Following your mind’s instructions
On how to just slowly, sharply screw myself to death’

Horrowshow, The Libertines

The body of work that is LOVERBOY SS20 erupted beneath violent pressure; Charles Jeffrey proposes the clothes as physical, visceral responses to societal change. In first considering human shortcomings, Jeffrey explores too the human potential.

For SS20 CJL creates a collection that urges us to think about social rebellion and consciousness: new pattern-cutting techniques, geographic and gestural, become a kind of visual exploration of the civil consciousness of Jeffrey’s generation. Seersucker suiting and featherweight jacquards, referencing armour and civil service uniforms, speak to the need for both freedom and protection.

The designs feature a sense of rebellion that can’t be ignored; Jeffrey considers what modern punk looks like. Genderless skirts, Opal blue silk column dresses appear next to military-inspired jackets juxtapose against one another, Patent leather raincoats with contrasting collars, knitted tops and constructed designs with multi-fabrics all are creating loud, layered looks in neon shades of pinks and blues.

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates

Charles Jeffrey Loverboy SS20. Photograph: Chris Yates