Graduated from MA Menswear at London College of Fashion, UAL in 2016, Bethany Williams has been unwavering in her desire to create a business based on her values – with social and environmental awareness at its heart.

The beautiful original pieces, rich with hand-crafted detail translate into collections treasured by her customers. Meaningful Fashion t that connects us with humanity; to the people that made the garment, weaved the fabric and carved the buttons. Fashion that encourages social enterprise and gives a percentage of profits back to good causes.

The talented designer has won “British Emerging Talent – Menswear” award at the British fashion awards held at the Royal Albert Hall in London. The award celebrates emerging talent in British menswear, recognising the innovation and creative influence from a British-based menswear or accessories designer, whose collections have gained international attention this year.

Her latest collection Butterfly Café was presented as a part of London Fashion Week Men’s and held in the beautiful surroundings of the Garden Museum and inspired by her work with ‘Spires’, a South London based charity that helps homeless and disadvantaged people. Every element of the collection was thoughtfully produced and hand-crafted while 20% of the profits from the sales of the collection will go to the charity.

This season Bethany has also introduced tailoring and fitted shapes. her signature knitwear uses Wool And The Gang ocean waste plastic yarn and recycled denim yarn knitted by hand by her Mum and Alice Morell Evans. The prints for this season are in collaboration with visual artist & illustrator Giorgia Chiarion, and footwear was in collaboration with adidas Originals –from their Home of Classics collection. The all-white Supercourt was featured in each look, the perfect blank canvas to let Bethany’s designs speak for themselves.

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

Bethany Williams SS20

   *Images courtesy of The Lobby London*