AREA designers Beckett Fogg and Piotrek Panszczyk created a world that examines adornment, embellishment, volume and personal identity for the Spring Summer Collection.

The duo presented the glamorous collection at NYFW continuing their historical journey going back to Victorian cage constructions ancient arabesque metal work, armor and wire sculptures – translating these shapes into couture hinting voluminous armor-like dresses.

Domesticated suburbia becomes couture with patterns like Vichy, gingham and florals. 50’s and 60’s volumes are distorted creating twisted lady-likeness. Crystal beards oversized shirting, tailoring and ties all created a exploration of gender roles and clichés.

Satin organza is draped in cocoon like ruffles and created into faux fur spaghetti strips that resemble hair and fur. Liberty and ‘Laura Ashley’ florals are translated into sensual summer crèpe and iridescent signature lame’s giving them a futuristic update. Hand-doodled flowers are translated into rich colourful crystal chain motifs, that are woven together into lavish crystal cup chain garments and adornments carried out from accessories handbags and make up.

Founded in 2014 in New York City, AREA featuring a collection true their signature energetic, playful and glamourous style. Creating a shiny universe with a free-spirited sense of 70’s and experimental couture.

All crystals provided by PRECIOSA

Styling by Clare Bryne

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA - READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20

AREA - READY-TO-WEAR SS20

AREA – READY-TO-WEAR SS20